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Brings Australian wellness brand with eight varieties to US retailers.
June 1, 2022
By: Christine Esposito
Editor-in-Chief
Procter & Gamble has rolled out Vöost, a vitamin brand, in the US market. P&G acquired the Australian-based brand in 2021. Based in Melbourne, Vöost was founded in 2013. “In today’s busy world, consumers are looking for easy ways to boost their health and wellness with products that allow them to customize based on their unique and ever-changing needs,” said Sujay Wasan, P&G SVP, North America Health Care. “That’s where Vöost comes in, with a formulation that is simple to us...
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